Lukas Ruškys | Branding / Visual Identity / Mentoring

 

_Audit
Before looking to the future, evaluate the present.

“Conducting a creativity audit can be very illuminating because it can tell you how the process is working internally and against the competition.” – John Kao, author and strategic advisor

Business
Needs
Vitamins
Too

_Branding
Make others tell the story of your brand.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos, founder of Amazon

_Communication
If you want to be heard first, listen.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins, author, speaker, and philanthropist

_Design
Does form follow function or function follow form?

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” – Don Norman, researcher, professor, and author

_Education
Enrich your know-how.

“The purpose of education is to turn mirrors into windows.” – Sydney J. Harris, Chicago Daily News journalist

ABOUT ME
IT’S NOT ABOUT ME, IT’S ABOUT YOUR BUSINESS

It’s not about me, it’s about how I can help clients grow their businesses. Experience and competence in developing branding and visual identity for trade, technology, health, restaurant, logistics businesses, non-profit organizations, educational institutions, and more.

Having taken an interest in graphic design in my early teens, I remain just as fascinated, if not more, with how graphic shapes and colors can deliver such diverse messages, distinguishing different brands operating in the same field of business.

At the beginning of my professional career in 1996, I, like many young professionals, searched for ways to express my creativity. But it was really a one-way street for me. What we find beautiful or not is entirely subjective. Perhaps I like yellow, you like blue, yet we are both right in our choices… As time went by, I realized that design was not another form of art, but it is a tool, a toolbox even. Besides graphic design, my toolbox also consists of marketing, social psychology, communications, and many other tools. The essence of my job is employing all these tools to come up with the best possible solutions for my clients.

The creative process towards any solution begins, unsurprisingly, with identifying the problem at hand. What works, what doesn’t, why? And so on. With that pinned down, we move on to selecting the best and most future-proof solution. Witnessing the efficacy of my creative solutions in a client’s business is my biggest reward.

Lukas RuškysBranding, Visual Identity, Mentoring

 

 

Photo: Julius Kalinskas

 

For project inquiries,
contact me by email

To see the portfolio and news about the latest projects

SOLUTIONS for better business

Rebranding

New horizon for your brand.
Convert weak points to strong ones, continue your brand journey, and conquer the future.

Group 23

Audit
Strategy

Logotype design
Logobook¹
Brandbook²

Assets³

Bonus:
BRAND NEST⁵ – online
brandbook and brand
resourses. 
Check this demo

Branding

First steps are easier in the right shoes. Making a new brand stronger with the right assets.

Group 18

Strategy

Logotype design
Logobook¹
Brandbook²

Assets³

Bonus:
BRAND NEST⁵ – online
brandbook and brand
resourses.
Check this demo

FROM 

€4699

Visual Identity

Clothes for your brand.
Stand out in the crowd and achieve your goals.

Group 12

Logotype design
Logobook¹
Visual Identity book⁴

Assets³

FROM 

€2699

Custom project

From problem identification,
to solution via goals. From consulting, to unique product
 design.

Group 23

Seminars on visual
communications

Creative concepts for
advertising campaigns

Packaging design

¹ A brief description of appropriate and wrong logo use, color codes, and safety zones.
² Basic brandbook content: a description of the brand’s history and values; purpose, vision and mission; brand story; brand voice; brand tone of voice; brand logo signage; typography and text hierarchy; color system; brand images; brand iconography. The exact content structure is shaped by a brand’s specific needs.

³ All files and templates for successful brand communication. Logo files in most widely used formats; letterhead, business card, business presentation template. The exact list of assets is shaped by a brand’s specific needs.
⁴ Basic visual identity book content: brand logo signage; typography and text hierarchy; color system; brand images; brand iconography. The exact content structure is shaped by a brand’s specific needs.
⁵ Online brand assets vault. Keep all the brand info (brandbook) and assets in one easy-to-reach place.

Branding assets in one place

CHECK THIS